Research - Brazilian Suburb Gets Perspective Typography Murals

Madrid Spain based artist collective Boa Mistura recently gave a small corner of Brazil one very colorful and meaningful typographic makeover. Working with the inhabitants, including the children of Brasilândia Vila, a poor suburb on the outskirts of São Paulo, the team took the narrow streets and covered them with vibrent, colorful paint, leaving only the beautiful words beleza, amor, doçura, firmeza and orgulho (beauty, love, sweetness, firmness and pride) painted on the walls. The bold white typography is drawn in perspective down the narrow corridors, revealing itself to passerby for only a moment as they walk past the one location where the lines merge into the form of words.
The project, made just this year, was supported by the Embassy of Spain in Brazil and sponsored by Singapore Airlines and Montana Colors. The project goes a long way to show the difference art and design can make in the lives of people, especially those whos lives are so infrequently filled with them. Not only do we witness the joyous smiles on the faces of children participating the murals creation, it seems it would be impossible not to be at first shocked, and then inspired by the message as you encountered it around a corner.